Privacy Policy

1. Information We Collect

Information you provide directly

• Contact and appointment details (name, phone, email, reason for visit) submitted through forms, booking requests, or membership sign-ups
• Patient intake information you provide when becoming a patient or member
• Payment information processed through our secure third-party payment providers (we do not store full card numbers)
• Communications you send us by phone, text, email, or web form

Information collected automatically

• Device and browser type, IP address, pages viewed, and referring links
• Cookies and similar technologies, including analytics and marketing pixels (for example, Google Analytics and Meta Pixel)

Information from third parties

• Payment processors, scheduling and CRM platforms, and referral sources that help us operate the practice

Protected Health Information (PHI) that identifies your health condition or care is governed by our HIPAA Notice of Privacy Practices, not this general Privacy Policy.

2. How We Use Your Information

• To schedule, provide, and follow up on care and membership services
• To respond to your inquiries and send appointment and membership communications
• To process payments and maintain business records
• To improve our website, services, and marketing
• To send you text messages you have opted in to receive (see Section 5)
• To comply with legal, regulatory, and public-health obligations

3. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except for aggregators and providers of the text message services.

We share information only with:

• Service providers who help us operate (scheduling, CRM, payment processing, hosting, analytics) under confidentiality obligations
• Authorities when required by law, subpoena, or to protect safety
• Anyone else only with your explicit consent

4. Cookies and Tracking

We use cookies for essential site function, analytics, and marketing. You can control cookies through your browser settings. For details on the types of cookies we use and how to opt out, see the "Cookies and Tracking" information in this policy and your browser's privacy controls. Where required, analytics and marketing cookies load only after consent.

5. SMS / Text Messaging

Holy City Med sends text messages to individuals who opt in, including appointment reminders and transactional updates as well as promotional and marketing messages (for example, membership updates, offers, and health tips).

• Program name: Holy City Med
• Opt-in method: You opt in by submitting a web form at holycitymed.com, completing a form at one of our clinics, or providing verbal or written consent that is recorded in our system.
• Message frequency: Message frequency varies based on your appointments and preferences.
• STOP: Reply STOP to cancel. You may receive one additional message confirming your opt-out.
• HELP: Reply HELP for help. You can also contact us at [email protected].
• Message and data rates may apply. Carriers are not liable for delayed or undelivered messages.

Consent to receive text messages is not a condition of purchasing any goods or services. Our messaging practices comply with the Telephone Consumer Protection Act (TCPA) and applicable carrier requirements. See our Terms of Use for additional messaging terms.

6. Health Information (HIPAA)

As a healthcare provider, our handling of your Protected Health Information is governed by the Health Insurance Portability and Accountability Act (HIPAA) and detailed in our HIPAA Notice of Privacy Practices. That notice describes how medical information about you may be used and disclosed and how you can access it.

7. Data Retention

We retain personal information for as long as needed to provide services, meet our legal and medical-records obligations, and resolve disputes. Medical records are retained in accordance with South Carolina and federal requirements.

8. Your Rights

Depending on your location, you may have the right to access, correct, delete, or port your personal information, and to opt out of marketing. To exercise these rights, contact us at [email protected]. Rights regarding your medical records are described in our HIPAA Notice.

9. Children's Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the site. Care provided to minors is handled through our patient and HIPAA processes with a parent or guardian.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the most recent version, and material changes will be posted on this page.

11. Contact Us

Questions about this Privacy Policy? Contact: